We believe that PR should be affordable for EVERYONE, no matter their budget. 


The hospitality industry is a fast-moving and highly competitive industry. New hotels open every week, booking websites/apps are multiplying exponentially, operational technology evolves faster than most hoteliers can keep up and consumer travel preferences keep changing. 

Amidst all that, you've created a new B2B tech solution that will DRASTICALLY improve hotels' operations. (Well done, you!)

So how can you get your solution in front of potential buyers? How can you effectively communicate the benefits of your complex, high-tech solution to potential customers, who don't have a bachelor of engineering or an understanding of coding? How can you boost your sales and market share, without blowing your budget? 


In our 10+ years of experience working with B2B technology vendors (like you!), we have seen PR accomplish miracles; brand-new startups have drastically increased their visibility to potential hospitality customers, established a leadership position and, most importantly, made 


In short, PR can be the difference between a highly successful company or a major flop.

Which would you rather be?


JLNPR is a full-service public relations and marketing agency that lives and breathes all facets of the travel industry. From OTAs to RMS, in-room technology to mobile apps, JLNPR leverages our industry knowledge and experience to get your travel technology company noticed by media, influencers and potential customers – and whenever possible, without the overused, often abused press release.

Whether you want to DIY your company's PR or let us do all the heavy lifting, JLNPR can help you leverage the HUGE benefits of PR for your company. 





That would be me...


President of JLNPR Inc. & Chief Educational Officer (CEO) at DIY.JLNPR 

Nice to meet you! 

I'm a PR pro with a passion for the travel industry and 10+ years experience executing media relations, content marketing and marketing activities for B2B tech companies selling their tech product or service to hotels. If you need someone who is passionate about the hospitality industry AND who can tell the difference between a PMS, CRS and RMS, I'm your girl!

Some of JLNPR's clients (both past and present) include REVPAR GURU, Vertical Booking, LodgIQ, SiteMinder, TripCraft, ReviewPro, Loylogic, among many others.

That takes care of the business stuff...

Here are some important things that you should know about me (the person, not the business woman):

  • I'm a former, full-time digital nomad who has just taken up (temporary) residence in my hometown of Toronto, Canada. (Don't worry, I'll be back traveling this beautiful globe of ours sometime very soon!)
  • I'm often quite verbose (you've probably already figured this out already!) - both when it comes to the written and spoken word. While this can be annoying to some, it gives me the opportunity to leverage my talent and experience to teach you EVERYTHING that you need to know about PR, so you can take the brave step to DIY your company's PR. 
  • The six things that I can't live without: 
    • Wine
    • My laptop & cell phone (that counts as one if they're both Apple products, right?)
    • My passport 
    • Pasta
    • J.K. Rowling (the genius behind my fave book series, Harry Potter)
    • Sunscreen (redhead problems!)

Want to learn more about my hospitality industry expertise? 

Read my hospitality marketing columns on ehotelier, Hotel Business Review, Hotel-Online, EyeforTravel, 4Hoteliers, among others.

Learn more about me by reading my HuffPost articles on small business, marketing, divorce and relationships. (I know, it's a random intersection of unrelated topics... but hey, that's me!)

If you want to chat all things PR or if you have any questions about PR and marketing best practices, contact me anytime at [email protected].


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