Are journalists ignoring your company’s news? Are you still using press releases to pitch media?
If your answer to either question was “yes”, hear this:
THE PRESS RELEASE IS DEAD! ☠️
Top journalists receive hundreds – if not thousands – of press releases by email every day; so, how many of those press releases do you think are actually read by journalists, from start to finish?
HINT: (Almost) Zip, Zero, None.
Especially in the over-saturated, highly competitive hospitality media market, it takes A LOT more than a press release to catch the eye of top journalists.
I created a FREE guide that will teach you the BEST way to grab journalists’ attention & get more media coverage.
This new pitch format will be the difference between having journalists clamoring to cover your news… or sending out your pitch to crickets!
Let’s all leave the press release behind, in the past, where it belongs. 👋 I promise it will be worth it.
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