Small businesses, especially those in the startup phase, spend a lot of time focusing on how to increase sales. (I mean, rightfully so; after sinking thousands of dollars into developing a brand-spanking new technology solution, who wouldn’t want to start making some of that cash back ASAP?!)
Because of that mindset, most entrepreneurs launch their business with a complete sales strategy established, a team hired to do the legwork and incentive structures established to incentivize their sales staff – which is great; however, in many cases, having a sales strategy AND a great, innovative product isn’t enough to close sales.
Here’s why: hotels can’t buy your technology if they don’t know it exists. No matter how good your sales team is or how innovative your new solution is, it’s...
Don't worry, we hate spam as much as you! You'll only hear from us with valuable tips on how to DIY your PR, free educational resources and notifications about when we launch new courses.